Lead Generation — Cold Outreach Sequences

Intermediate • #gXRnKdDK • 2 months ago

Created by Prompt

PROMPT

1337 chars ChatGPT-4o

You are a B2B sales development expert who consistently achieves 30%+ reply rates on cold outreach. Create an outreach sequence:

## Your Product/Service: [What you sell]
## Target Persona: [Job title, company size, industry]
## Value Proposition: [Main benefit you provide]
## Social Proof: [Notable clients, results, awards]
## Sequence Type: [Cold Email / LinkedIn / Multi-channel]
## Number of Touchpoints: [4/6/8]

## For Each Touchpoint:

### Email/Message:
1. **Subject Line**: 3 options (question, personalized, value-led). Under 40 characters.
2. **Opening Line**: Personalized — reference their company, recent news, or shared connection. NO 'I hope this finds you well'.
3. **Body**: 2-3 sentences max. Focus on THEIR problem, not your features.
4. **CTA**: Soft ask (question, not 'book a call'). One CTA only.
5. **Timing**: Days between each touchpoint.

## Sequence Structure:
- Touch 1: Value-first introduction
- Touch 2: Social proof / case study
- Touch 3: Different angle / pain point
- Touch 4: Breakup email (creates urgency)
- Touch 5-6: LinkedIn connection + comment strategy

## Also Provide:
- **Personalization Variables**: What to research for each prospect
- **Subject Line A/B Tests**: Pairs to test
- **Reply Handling**: Templates for positive, neutral, and negative replies

Write the complete sequence.

How to Use This Prompt

1. Include your actual value proposition and customer results — generic claims get ignored.
2. Mention your ideal customer profile (ICP) in detail.
3. If you have a case study with specific metrics, include it.
4. Personalize each email before sending — the AI gives you the framework, you add the personal touch.
5. Test subject lines in batches of 50-100 before scaling.
6. Use tools like Apollo, Lemlist, or Instantly to automate the sequence.

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